Significant, sustained tourism growth doesn’t ride down on sunbeams.
It requires bold goals and aspirations; a clear-eyed assessment of strengths and weaknesses,
needs and gaps; and a smart, new visionary set of strategic priorities and directives designed to succeed.
Experience San Diego will not only conceptualize San Diego’s tourism aspirations, it will make them a reality.
In The News
As the all-important spring and summer travel season approaches, San Diego is launching a $15 million advertising initiative, but this year there’s a relatively new player in the mix: China. Read More »
For decades, San Diego has traded on its reputation for year-round sun, a captivating coastline and family-friendly attractions to woo tourists, but enticing visitors with the promise of life-saving treatments by acclaimed physicians and hospitals has never been offered up before as a selling point. Until now. Read More »
When USA Today’s 10Best editors set out to choose California’s best attractions, they did so with some help. First they corralled nearly a dozen travel experts from newspapers and travel blogs, then they put their panel’s top 20 picks to a popular vote, inviting readers to weigh in. Read More »
The first destination master plan in the history of San Diego has been activated and trademarked as “Experience San Diego Destination 2040.” Read More »