Visitors are drawn to the story of a destination with distinctive icons that tell a compelling narrative: the Statue of Liberty, a symbol of freedom, deeply connected to the history of the United States; the Golden Gate Bridge, the longest spanning bridge in the world at the time of its construction. San Diego has multiple assets all intended to attract visitors. The time is right to choose and highlight an extraordinary “only in San Diego” image.


Year 1 Activated Goal

Secured $1 million in incremental funding to market and elevate Balboa Park as a destination

San Diego Landmarks

Beach City branding for San Diego Tourism Authority

San Diego Ad

San Diego Ad

Life. Changing. San Diego Regional Economic Development Corporation

Create The Future
Downtown San Diego Partnership


San Diego as a Compelling Destination

New leisure assets, expand meeting and convention tourism


Visitor Spending

Longer stays mean more visitor spending to benefit the local economy


Quality of Life for All San Diegans

Partner with organizations throughout the San Diego community to enhance quality of life