Visitors are drawn to the story of a destination with distinctive icons that tell a compelling narrative: the Statue of Liberty, a symbol of freedom, deeply connected to the history of the United States; the Golden Gate Bridge, the longest spanning bridge in the world at the time of its construction. San Diego has multiple assets all intended to attract visitors. The time is right to choose and highlight an extraordinary “only in San Diego” image.
Year 1 Activated Goal
Secured $1 million in incremental funding to market and elevate Balboa Park as a destination