Leisure

The vast majority of visitors to San Diego (nearly 90%) come for leisure purposes, however, the average length of stay is shorter than other neighboring Southern California cities. San Diego must provide a robust leisure product that includes attractions, theme parks, resorts, night life, large-scale events and cultural richness. Such dynamic elements must be prioritized in order to increase global awareness of San Diego and keep its offerings fresh and competitive.

YEAR 2 ACTIVATED GOAL: Invested $5 million in incremental funding to support marketing initiatives that promote San Diego’s year-round calendar of seasonal events and holiday activities as well as focus on the family, active lifestyle and Mexico niche markets

 

Year 1 Accomplishment


CONDUCTED IN-MARKET FOCUS GROUPS AND ADOPTED NEW MARKETING STRATEGIES TO ENTICE MORE LEISURE VISITORS FROM LOS ANGELES



San Diego Lifestyle



San Diego Pride
Liberty Station, Experience San Diego
Chicano Park, Experience San Diego
Performing Arts Festival, photo by Chris Keeney
Lake Murray, Experience San Diego
Torrey Pines Golf Course, Experience San Diego
La Jolla Cove, Experience San Diego
Adams Avenue Artwalk, Experience San Diego
Waterfront Park, Experience San Diego
San Diego Beer Week, Experience San Diego

San Diego Industry Research

Industry Research, Experience San Diego

sandiego.org/about/industry-research.aspx


Stay in San Diego

https://vimeo.com/125699933



Reimagine

San Diego as a Compelling Destination

New leisure assets, expand meeting and convention tourism

Increase

Visitor Spending

Longer stays mean more visitor spending to benefit the local economy

Enhance

Quality of Life for All San Diegans

Partner with organizations throughout the San Diego community to enhance quality of life