The vast majority of visitors to San Diego (nearly 90%) come for leisure purposes, however, the average length of stay is shorter than other neighboring Southern California cities. San Diego must provide a robust leisure product that includes attractions, theme parks, resorts, night life, large-scale events and cultural richness. Such dynamic elements must be prioritized in order to increase global awareness of San Diego and keep its offerings fresh and competitive.
Year 1 Activated Goal
Secured $1 million in incremental funding to market to leisure tourists in the Los Angeles Market