Experience San Diego



Significant, sustained tourism growth doesn’t ride down on sunbeams.

It requires bold goals and aspirations; a clear-eyed assessment of strengths and weaknesses,
needs and gaps; and a smart, new visionary set of strategic priorities and directives designed to succeed.

Experience San Diego will not only conceptualize San Diego’s tourism aspirations, it will make them a reality.



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Reimagine

San Diego as a Compelling Destination

New leisure assets, expand meeting and convention tourism

Increase

Visitor Spending

Longer stays mean more visitor spending to benefit the local economy

Enhance

Quality of Life for All San Diegans

Partner with organizations throughout the San Diego community to enhance quality of life