Branding

Visitors are drawn to the story of a destination with distinctive icons that tell a compelling narrative: the Statue of Liberty, a symbol of freedom, deeply connected to the history of the United States; the Golden Gate Bridge, the longest spanning bridge in the world at the time of its construction. San Diego has multiple assets all intended to attract visitors. The time is right to choose and highlight an extraordinary “only in San Diego” image.


 

Year 1 Accomplishment


ELEVATED BALBOA PARK AS A DESTINATION BY FUNDING A DIRECTOR OF CULTURAL TOURISM TO INCREASE VISIBILITY AND CREATE A UNIFIED VOICE FOR THE PARK





San Diego Landmarks



Beach City branding for San Diego Tourism Authority


Good Vibes, Experience San Diego


The Good Life, Experience San Diego


https://www.youtube.com/watch?v=4Qw7miqHGg8


Life. Changing. San Diego Regional Economic Development Corporation



Create The Future
Downtown San Diego Partnership



Reimagine

San Diego as a Compelling Destination

New leisure assets, expand meeting and convention tourism

Increase

Visitor Spending

Longer stays mean more visitor spending to benefit the local economy

Enhance

Quality of Life for All San Diegans

Partner with organizations throughout the San Diego community to enhance quality of life