Leisure
The vast majority of visitors to San Diego (nearly 90%) come for leisure purposes, however, the average length of stay is shorter than other neighboring Southern California cities. San Diego must provide a robust leisure product that includes attractions, theme parks, resorts, night life, large-scale events and cultural richness. Such dynamic elements must be prioritized in order to increase global awareness of San Diego and keep its offerings fresh and competitive.
Invest in new and exciting leisure assets
San Diego Lifestyle
